The health communication strategies presented in this book are based on the understanding that there are many factors underpinning health. Starting from a framework of addressing health at an individual, group, and structural level, we need to realize the impact of globalization and social determinants on health. Health literacy and media literacy are necessary for health communicators and stakeholders to communicate effectively about/on health. Knowledge and skills in media technology, especially new media, new developments in the Internet and mobile devices are important. In addition, intercultural communication is essential to understand and collaborate with others. Health communication needs collaboration from all sectors in society. The health communication promoted in this book is based on a participatory model based within the multiplicity paradigm. Strategies suggested in this book are practical examples to encourage the reader to design his/her own strategies to serve a particular community. Before one can devise a strategy for health promotion and disease prevention, one needs to understand that a top-down communication approach cannot change nor sustain people's health behaviors. On the contrary, one needs to create an enabling environment or a context that supports an individual's decision to change their behavior. How to achieve sustainability in health or health for all is ultimately what this book is about.

Effective communication is at the heart of medical profession, whether it is patient-doctor communication, interpersonal communication, or communication with the scientific and research community. However, medical professionals are not adequately trained in these skills, and when it comes to presentations, the message is often lost due to inadequate preparation, ineffective slides, and a generally unconvincing performance by the presenter. This book addresses all aspects of the communication skills required by individuals entering medical school as well as professionals farther up the career ladder. Each chapter offers a quote or a statement that captures the essence of the text. Adopting a unique approach known an A, B, C, D and E (Assess Need, Brief, Contextualize, Describe and Evaluate) the book includes abundant illustrations, real-world case scenarios, anecdotes, tables, graphs and cartoons, as well as practical information, and tips on communicating effectively. As such it is a valuable resource for new and experienced clinicians, educators and researchers wanting to improve their communications skills.

This volume captures the recent changes and evolution in ethics in research involving humans and provides future directions to achieve alternative drug development strategies for equitable global health. It presents ethical considerations in current day clinical trials and new trends of ethics in research. It also describes the historical context, illustrates the process in alternative paradigms to achieve democracy after World War II, how the framework of ethics in research was established in different regions, and policies implemented to protect research participants from the exploitation of new drug development. The book is organized into three themed parts: relevant constructions from Brazil, South Africa, Taiwan, South Korea, and Japan; historical and international perspectives of principles of ethics in research; and alternative frameworks of clinical development and innovation. Ethical Innovation for Global Health: Pandemic, Democracy and Ethics in Research is an informative resource for academic researchers, the global pharmaceutical industry, regulators, civil society and other role players involved in global health. It is contributed to by leaders in global policy development in research ethics, and experts in drug development activities with its trajectory being global health. The COVID-19 pandemic, as a global disaster, necessitated not only socio-economic but also cultural transformation. While effective vaccines were developed under a successful new methodology, there remains inequity of distribution of these vaccines globally. The book re-engages with the notion of the primacy of distributing results of scientific innovation to those who most require the benefits.

Innovation in Health Informatics: A Smart Healthcare Primer explains how the most recent advances in information and communication technologies have paved the way for new breakthroughs in healthcare. The book showcases current and prospective applications in a context defined by an imperative to deliver efficient, patient-centered and sustainable healthcare systems. Topics discussed include big data, medical data analytics, artificial intelligence, machine learning, virtual and augmented reality, 5g and sensors, Internet of Things, nanotechnologies and biotechnologies. Additionally, there is a discussion on social issues and policy- making for the implementation of smart healthcare. This book is a valuable resource for undergraduate and graduate students, practitioners, researchers, clinicians and data scientists who are interested in how to explore the intersections between bioinformatics and health informatics. Provides a holistic discussion on the new landscape of medical technologies, including big data, analytics, artificial intelligence, machine learning, virtual and augmented reality, 5g and sensors, Internet of Things, nanotechnologies and biotechnologies Presents a case study driven approach, with references to real-world applications and systems Discusses topics with a research-oriented approach that aims to promote research skills and competencies of readers

Digital health translation is an important application of machine translation and multilingual technologies, and there is a growing need for accessibility in digital health translation design for disadvantaged communities. This book addresses that need by highlighting state-of-the-art research on the design and evaluation of assistive translation tools, along with systems to facilitate cross-cultural and cross-lingual communications in health and medical settings. Using case studies as examples, the principles of designing assistive health communication tools are illustrated. These are (1) detectability of errors to boost user confidence by health professionals; (2) customizability for health and medical domains; (3) inclusivity of translation modalities to serve people with disabilities; and (4) equality of accessibility standards for localised multilingual websites of health contents. This book will appeal to readers from natural language processing, computer science, linguistics, translation studies, public health, media, and communication studies. This title is available as open access on Cambridge Core.